We are living in tough economic times. Not a day goes by without hearing new reports of lost jobs and bad times ahead. However there are some sectors of the Read more
Tag: Customer
The 3 R’s of Customer Service
What I am about to tell you may seem very obvious – you may even say DUH! but the fact is, – many company’s forget the 3 R’s of good Read more
SAP Business One – Sales Commission and Customer Statement Reports in Crystal Recommendations
As in the majority of mid-market ERP and accounting applications SAP B1 has customizable commission and invoice forms. However being flexible in the sense of creating user defined fields and Read more
Impromptu Customer Service
What is the correct line to take when you find yourself thrown into a situation where you have to offer customer service but you don’t normally? This article is designed Read more
Marketing to Your Existing Customer Base
Taking Inventory. What types of products and/or services does your company sell? Many companies sell one or more products and/or services; how well do you know your business? Starting with Read more
Brand Coherence With Customer Experience Model
Coherence between a company’s brand and the service delivery operational model is critical in the pursuit of extraordinary customer experiences. Coherence is a critical element in the successful design of Read more
Four Keys to Customer Engagement
Did you know that when a customer stops doing business with a company, 68% of the time it’s because that customer feels ignored, unappreciated or taken for granted? Of course Read more
Does the Perceived Quality of the Product Influence the Customer Loyalty
The research objective is to enable the marketers to understand better the parameters that effect the re-purchasing decision, and to evaluate whether the factor of level of involvement influence the Read more
Evolving Loyal, Long-Term Customer Relationships
Sometimes we get so preoccupied with marketing and sales activities and all the associated details that we forget the original strategic objectives. The basic objective, of course, is to generate Read more
Relationship Selling – Creating Customer Value
Relationship selling is all about creating customer value. When you recognize the customers needs and help them define them better and deeper your value goes up. It’s not just seeing Read more