The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded emotionally, Read more
Month: February 2022
How to Avoid the Peter Principle in Small Business
With all of the attention being paid to undeserved bonuses for Wall Street execs it seems fitting to revisit The Peter Principle. It’s hard to believe it has been forty Read more
Cost Of Starting A Daycare Center
There are two basic ways of beginning daycare services. You can either run the service out of your own home or look for a full scale daycare center to run. Read more
Corporate Governance and Small Businesses
Let’s start with some review of what types of companies primarily drive the US economy. We know that there are about 16,000 publicly traded companies represented on the NASDAQ, NYSE Read more
Marketing Your Business in a Globalized Economy
Sales are the lifeblood of any business. Selling your product is the foundation of business success. Sales drive profits. Sales drive business expansion. Without sales, there is no customer satisfaction Read more
Cover Letter Do’s & Don’ts
Most people are familiar with the importance of a well-constructed resume, and put a fair amount of time into creating one. But just as important is the cover letter that Read more
Business Financing Cash Flow On Auto Pilot?
Business cash flow financing for many firms in the SME sector involves the necessity to turn receivables into liquidity for the company, in effect we’re talking about ‘ invoice cash Read more
Court Reporting 101
Court reporting is an exciting field! From the court room to the deposition suite to broadcast television, court reporters, deposition reporters, and captioners make it happen! Court reporting is the Read more
Essence Of A Well-Positioned Brand – Lessons For Corporate Nigeria
The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker wrote an introductory text on the importance of brands and Read more
Getting Noticed in Healthcare Marketing Ain’t Easy
LOOK! Getting noticed on the internet is not an easy game it requires a great deal of work and effort but especially it requires focus and knowledge of your subject Read more