Kindle books are hot these days. But the hottest thing about them is how they can be used to build your business. Here are three ways how you can leverage Kindle Publishing into big profits.
1) The Instant Expert Effect
First, there is the instant expert effect. It’s related to the instant expert effect you get when you publish your articles in online article directories. You’re instantly more credible, especially if the articles are excellent and the directories are selective ones.
Many people in the offline world don’t realize how easy it is to get published online. To get your article into a newspaper can take a lot of doing, and to get it published in a glossy magazine is next to impossible unless you’re a professional writer and have contacts or previous publications.
But getting published online just takes a great article and following the submission guidelines. Online directories need content, and so they welcome contributors who help them out.
But getting your book published on a Kindle takes things to a whole new level. You’ve got a BOOK! And if it seems difficult to get an article published in the offline world, getting a book published seems to add a whole other level of difficulty.
So Kindle publishing allows you to add those words, “Author of…” after your name, and that can do wonders for your credibility.
2) A Highly Effective Way to Get Targeted Leads
In order to keep growing (and even to keep from shrinking), any business needs targeted leads. Targeted leads are leads that are interested in what you have to offer. And article directories have traditionally been a great way to get those kinds of leads. But why stop there?
You can get even more targeted leads with Kindle publishing! Having your Kindle book (or, even better, many Kindle books) out there will do a lot of the marketing for you. As long as you give your books enticing titles and price them to sell, you will be able to sell lots of them.
And that’s where things get interesting…
Inside your Kindle book, you include a reason for your reader to visit your website for more information. If you offer them an additional special report on the subject in which they’ve just demonstrated an interest by buying your book, they’re very likely to “bite.”
And now you have the one-two punch of very targeted leads, coupled with leads who are impressed by your expertise because you have a BOOK!
3) Kindle Publishing Provides Ready-Made News for Press Releases
The third way that Kindle publishing can help you build your business is by giving you a ready-made excuse for issuing a press release.
As you know, press releases require news, and while the news doesn’t have to be dramatic, having real news will make it more likely that your press releases will be distributed, especially in the offline world.
And what better news than the publication of a new book. And since Kindle books don’t have to be huge books, you can write new ones every few weeks or at least months, and each time, you can announce their arrival in a new press release.
Press releases are terrific for a number of reasons. They too add to your credibility and visibility. They make you look even more authoritative because OTHER people write about you. They also help you be found on Google for your preferred keywords.
Finally, because they get syndicated, they also provide a wealth of backlinks to your website, giving it extra clout in search engine results.
As you can see, publishing a Kindle book can have lots of advantages. And we haven’t even gotten to the royalties you’ll earn on your sales. That’s a topic for another article.
In the meantime, if you don’t have a book published on Kindle yet, why not find out more about how you can make that happen. Kindle publishing is not as daunting or difficult as it might seem.