If you are experiencing problems with your content and are in desperate need of an expert content analysis report, how do you know which company to use?
Choosing a business, or consultant to conduct a content analysis can be a daunting prospect, particularly if you have not engaged in one previously. While many businesses may claim to be masters, there are a number of different aspects to take into account before choosing one.
Following our tips will hopefully allow you choose the perfect company in order to solve your content problems and ensure that a useful and easily understood content analysis report proves helpful for your business.
Recommendations
The best type of recommendations to receive are ones from trusted friends, peers or other associates, but these can also be the hardest to come across. The chances of knowing someone who has also gone through a similar content analysis as you require, is potentially quite slim, depending on the circles of people with which you associate.
The second best alternative is to contact a previous customer directly, or to read up on their reviews and testimonials. There are a number of ways that you can go about this and by searching online you should be able to find some user reviews fairly easily.
If you are unable to find any reviews for the company, then this should set alarm bells off in your head. While it may be that this particular company is new and therefore has no online reviews, you should do further research before dealing with them.
Experience
Experience is key when it comes to content analysis. Ensuring that the company you choose not only has solid general analysis experience, but also has knowledge in your particular sector, is a very smart and recommended move.
A successful content analysis is performed by a company that will usually have a vast background of experience in the sector. There are a number of different methods and areas of expertise, with some focusing on one type of content, such as web content, while others will specialize in a different area, such as technical writing.
Consultation
As a rule of thumb, you should not pay for content analysis upfront without any initial consultation, as you should make use of the companies which offer a free one.
A successful, professional and leading company will want to show you just what they can offer, so be wary of any business that is unwilling to consult on your needs without receiving payment first.
Value for money
The last aspect to consider when looking for a business to perform an analysis, is to weigh up the cost versus the value of work. It is a smart tip to not just choose the cheapest option, as ensuring that the task is completed correctly and comprehensively is far more important than spending less and ending up with a poor content analysis.