A lot of people who go online do not join social networking sites with the motive of making money. There are however many people who build internet businesses using social networking sites as their primary marketing tool. How do you use social networking sites for fun and profit? Read the following tips.
1. Join a few social networking sites and work on developing an identity online. Do not join every site out there unless you are trying to reserve your business or blog name. It’s easier to keep up with just a few sites.
Right now the frontrunners in the Internet social network arena are Facebook and Twitter. Join these and work at developing them into social markets of your own. Use them to create your own identity. Develop an identity that reflects your values, the products you promote etc. The more personal you make your profile the more people you will connect with, thus creating an environment conducive to making friends and money.
2. Take your time making your online profile. You want it to convey the right message. Choose a name that draws attention to the type of product or business you are involved in. You want to ‘brand’ yourself so that your picture and name are remembered when it comes time to buy a product.
More people will click through to your website if they are personally interested in your profile. It is very important on internet social network sites that you create a ‘brand’ for yourself.
3. Start a group. There are groups on these sites to do with products, celebrities, interests and businesses. The more dynamic your site the more people will want to join your group.
You can also increase the number of people joining your groups if you arrange activities they can participate in online or in real life.
Starting your own group leads to you having a captive audience you can market to. DO NOT spam them with offers, run ads on your site. People who are interested in what you are interested in will click through on a percentage of ads.
I hope this article has given you a better idea of how to use an Internet social network as a business tool.
