The basic purpose of any online presence, whether it’s a website or a blog, is to inform the target audience about a certain event, product or service which could be of their benefit in some or the other way. To accomplish this goal there are two important things, UI or user interface and UX or user experience. UI and UX can be designed only if you have a clear understanding about your target audience, the prevailing trends in your industry and constant innovations in the field of Web UI Design.
In order to understand this in detail let us take a non- digital product say a book as an example. Assume that you want to publish a book based on a particular ideology and motivate your reader to follow it. To accomplish this task you first need a good content. You can hire an established author who has several bestsellers in his portfolio for writing your book. Once the author is finalized you explain him how the content would be organized in the book because only great content is not enough, how you present it to your reader also matters.
You make a survey about your target reader, his age group, and the current trends in competing publications and choose the one which is selling the most due to its appeal to your target readers. You divide the topics; create an index page and appendices at the end of your book. Once done with it you look for some differentiation. You hire a designer for the cover page and the internal graphics in your book so that they compel the reader to pick up your book from the shelf of the bookstore among the rest, buy it and come back to the store to see what more you have in your coming soon section.
Though the above mentioned example is related to print media, the ideas about the arrangement and presentation of the information are largely applicable to internet media since it is much more interactive and dynamic. If usability matters so much to print media just think how much a user-friendly interface could tweak the accessibility of information on your site for your end-user.
A user interface design, done by keeping your target online visitors in mind, makes all the information on your website easily accessible and enables the visitors to smoothly browse through your website and see what all you have to offer. UI/UX design increases the overall user engagement with your web pages. It improves the average time spent by your users on each page of your website and at the same timer results into quick referrals and social bookmarking.
Internet users always reward good websites through word of mouth over social media. Hence the user experience for your website needs to be designed in line with your corporate identity and brand image. It must give an experience of real-time interaction with your brand to your visitors. Your target visitors can identify with your corporate identity easily if their experience throughout all the pages of your website is consistent in its usability and appeal. This also helps your website to fit in your integrated marketing communications neatly.
If you own a website which sells or promotes your products or services online you must hire a professional Web UI UX Design company which could provide you the best website interface design to easily convert your online visitors into potential buyers.