FTC proposes new rule to eliminate ‘deception’ and ‘fraudulent add-on products’ in car-buying process
admin The Federal Trade Commission is considering a move to eliminate junk fees and bait-and-switch advertising…
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‘Stranger Things 4’ product visibility is worth up to $25 million for Coke, Jif and other brands
“Stranger Things” is no stranger to shilling things. The fourth season of the hit Netflix…
Read MoreAir Canada to cancel about 10% of flights this summer due to industry strain
OTTAWA — Canada’s biggest air carrier, Air Canada AC, -2.29%, said late Wednesday that it…
Read MoreWhen Did You Last Put Your Product Or Service to the Public Test?
This was a great interview about what is so great with the consulting business. When…
Read MoreFast Food Market Forecast – The Subway Example of Strategic Product Positioning
The United States fast food market has seen a healthy rise in growth within the…
Read MoreEmergence and Significance of of Product Placement and Branded Entertainment
For those thinking that subliminal forms of communicating is dead, think again. It’s alive and…
Read MoreBiblical Business Names: Company and Product Names Inspired by the Bible
Not long ago novelist Marilynne Robinson published an article in the New York Times about…
Read MoreBest Audio Interview Topics For Product Development
Recently, I received a question from a student asking me if I thought that selling…
Read MoreDoes the Perceived Quality of the Product Influence the Customer Loyalty
The research objective is to enable the marketers to understand better the parameters that effect…
Read MoreMedical Technology PR Strategies for a Successful Product Launch
You have produced a medical technology that is a breakthrough in the field of medicine,…
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