When using social media marketing for your business, the first and most important element is your website.
Your website or landing page is the first contact your potential customer has with you after finding you through your social marketing campaign. To reduce your visitors clicking off the page, use these three guidelines:
First- Think simple and free of clutter
Just like your desk, if your website is packed pull of unorganized and random elements… clean it up quickly.
Most of the time visitors to your site will judge your page within 3 seconds and either decide to stay or leave. Having a cluttered site makes it hard for your visitor to find out if you have what they are looking for. Always make it easier for your web visitor to find exactly the information you are providing without having to click all over the place.
Also, make sure to guide your web visitor in the direction they need to be going. For instance if there is information about different types of information, give them a choice like “If you are looking for dental insurance, click here… for motorcycle insurance, click here.” Making it simple helps them find what they need quickly and reduces the chance of them leaving early.
Second – Avoid big filed graphics and animations
Your web visitors will be coming to your site from various different platforms, computers, and internet speeds. If you load up your site with large graphic files or processor heavy animations, you limit the amount of people that can view your site.
These days, many people use their phone and other mobile devices to quickly find information or a merchant and you don’t want to restrict their access. Flashy sites are for winning agency awards, not for doing business. Keep it simple and light.
If you need help building a site, don’t worry about having to learn HTML, CSS or Java. Use simple but powerful web building software like Weebly or WordPress and you’ll have a very a nice looking site that will do more than you need for running a business.
Third – Tell your visitor what to do
The call to action is the most important step you need to have in your website or any other marketing piece you have. It tells your reader, “Look, to get your cavity fixed, pick up your phone, call 555-1234 right now and end the pain immediately!” While that might sound simple or obvious, you would be surprised the difference having a line like that makes.
Be sure to have clear, simple directions on what to do to contact you or how to request more information at the end of every page you have online or in print. You will quickly see a jump in your response.
Having a website for your social media marketing is vital. But don’t let it overwhelm you, it can be as simple as clicking a few buttons and writing some basic descriptions if you use the resources mentioned above. If you already have a website for your small business, go through it and make sure you’re keeping it simple and clean as discussed in the first steps.