I bet when you were recruited into your MLM opportunity, one of the myths you were fed is “don’t worry, you can build this business in your spare time.” The conversation goes something like this:
Prospect: “I don’t have time to build a business.”
MLM recruiter: “Sure you do! It can done in even as little as 30 minutes per week.”
Prospect: “Really?”
MLM Recruiter: “Sure, All you need to do is share your products and services with as many people as you can!”
What’s missing from that conversation? The fact that to achieve network marketing success, the things you need to do require way more than 30 minutes a week. Things like, calling at least 2 people per day, hosting or attending an event once per week, following up with all the people you invited who attended and even who didn’t attend your event, meeting with prospects at Starbucks or Panera Bread to recruit them onto your team, training new team members to work the business. Now you don’t have to do these things, but they’ll tell you that the people who achieve success in this business are doing these things. Does that sound like a spare time business to you?
Jon Taylor, MBA, PhD says “The claim by MLM promoters that many participants work for part-time or seasonal income is a bogus argument because without full-time and long-sustained effort, MLM participants cannot build and maintain a large enough downline to meet expenses, and therefore do not profit.”
So there you have it. That’s why so many people fail in this business. Does network marketing success have to be so elusive? Actually it does if you’re using a system of prospecting for customers and downline distributors among your limited list of family, friends, neighbors, etc. There’s actually a much better way to network marketing success that requires much less of your time and effort.
This is the 21st century; why are we still using the old school approach to network marketing success? Now with the internet, you can reach endless leads and prospects through email marketing, eBay, Craigslist, and Google advertising to name a few. Why aren’t we taught these network marketing tips in our MLM organizations?
The fact is that the traditional approach to building an MLM network marketing business is extremely time consuming and most people “ain’t got time for that.” Today, with the power of the internet, you really can find an endless supply of people to recruit as new distributors and automate much of the process so that you don’t pour countless hours into tasks that yield little return.