When I first joined my Network Marketing business I was ask to write down my why. That is, why am I building this business and what is at stake. I have now been in the industry for four years and from experience I can say that writing your Why is perhaps one of the most important steps – especially at the beginning.
I say that because at the beginning people are faced with many surprises they first did not foresee. Such as rejection, the surprise that they’re not making six figures within months… and all of the different hardships. The first 13 months in a Home Based Business are action packed with highs and lows that most people are not typically used to in a 9am to 5pm job.
To answer the question, “Does my why build the business?” I would have to answer yes, and no. Here’s what I mean.
Let’s start with the yes. When you’re new to the industry and you’re trying to figure out what works and what doesn’t, one can experience a whirlwind of emotion. I have seen that when someone doubts themselves or has strong feelings of fear (fear of rejection for example) these are the two most stifling emotions. My why has definitely come to good use when I was questioning if it’s all really worth it. I would stop myself and look at my why and say, “Yes it really is worth it and failure is not an option.” I would attribute this attitude to my success in the industry.
I also believe that having a strong why is not enough in itself.
I feel that people have taken the ‘Law of Attraction’ a bit too far. If people are sitting at home spending more time on writing affirmations and thinking positive, that will not build your business. We need to understand what activities make our business grow. Connecting with people, building relationships, obtaining new customers, and signing on new associates is what builds our business.
My Why has help to keep me focused and implementing proven business building activities is what will create results.