Why Links are important?
Link building techniques can include buying links, reciprocal linking, or entering barter arrangements. The SEO service you chose should be efficient enough to build high quality incoming links that will encourage search engines to trust your website – believing it to be authoritative, relevant, and trustworthy.
If you are pro SEO or you are new to it, one thing you must remember at every stage of SEO that search engines give much more importance to links then any other attributes while calculating the rankings for website.
Although each and every aspect of SEO like meta tags, fresh content, search engine friendly website design etc. contributes in getting you higher rankings on high traffic search engines but links from other authority websites can work wonders for your website.
While building Links, your technique should ensure that you get inbound links from quality sites. Quality sites are those that rank high on search engines and/or have a good Google page rank. If the sites are connected with the themes of your web page that will help increase your rank in a better way.
Lots of research and analysis is required before opting for the actual Link Building process.
Reciprocal exchanges
It simply means an agreement between two webmasters/websites to show each other links on the websites.
One way and three way
It is a kind of building links without reciprocating. Means website A will link to website B, B will link to C and website C will link to website A but no linking each other consecutively.
A good link building strategy is a must. Good few links can do much better Search Engine Positioning than huge useless links which are not worth.
Keywords, Meta tags, density etc are the factors looked upon while creating a link. Effective techniques can work wonders for your site.
With quality links your website would not only be enriched with higher clicks but also greater traffic. Your visibility every time is possible with proper link building services provided by your SEO Company.