We will provide users with a visual discovery tool on Instagram that allows users to visualize an item before purchasing it.
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How will this new feature work?
The company has said that it will test Instagram’s new visual search, which will work on artificial intelligence, by the end of this year. To use this feature, the user has to click on the fabric of his choice, after which the user will see the options related to the design of that fabric. For this, users can also use their phone’s camera.
The company can also help brands available on Instagram to improve the AR try-on experience on Instagram, so that users know the fitting of a product before picking it up.
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According to the company, new tools will also be introduced for brands to incorporate AR product catalogs into ads on Instagram, which will showcase users’ products on Instagram according to their preferences.