Tried switching to Chinese Advertising ID, or CAID
The companies were confident that Apple would not be able to block their apps, especially in the Chinese region. Apps including TikTok and QQ used Chinese advertising IDs, or CAIDs, to circumvent app tracking transparency measures that gave control to iPhone users. Tried to switch. The companies were confident that Apple would not be able to ban the incredibly popular apps in China. But Apple blocked updates to apps listing CAID from the App Store. The Financial Times reports that Chinese tech companies including Baidu, Tencent and Bytedance are working to create a new way to track iPhone users for advertising purposes.
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Only 15% of iPhone users allowed tracking apps on their iPhone
These measures to block app updates from popular Chinese tech companies such as Baidu, Tencent and Bytedance should be seen as a big win for Apple when it comes to data privacy. In May of this year, data from analytics firm Flurry Analytics suggested that globally, only 15% of iPhone users now allow apps to be tracked on their iPhone – perhaps in contrast to the entire smartphone demographic, which has no control over it. is. This was not how apps track them. Collecting data to display ads. The opt-in rate in the US is even lower, at just 6 percent. Apple previously warned Chinese apps not to violate its privacy rules.