It is undoubted that if you choose promotional ceramic mugs as a part of your marketing campaign, they will not go waste. Whether working in a bank or on a farm, coffee or tea breaks are an inevitable part of everyone’s schedule, especially when we are talking about people in a country like Britain. However, most of us including me wouldn’t believe such vague facts until and unless provided with a solid proof. Therefore, via this article I shall put forth five facts in support of the advantages of using promotional mugs as a part of your marketing campaign:
1. Cost effective:
Since cost is a factor that cannot be sidelined come what may, it has to be considered when picking up a gift for the campaign. Available in abundance, these mugs are one of the most economically priced gifts.
2. Eye-catchy:
Any product, be it a mug or a bottle, creates an impact on the eyes much before the mind can visualize it. Mugs, especially well adorned ones, made out of ceramic grab a major share of the recipient’s attention besides catching the eyes of the onlookers. These are capable of doing wonders to your brand when given away at conferences, seminars or tradeshows.
3. Utility
Mugs are one of those giveaways that are always appreciated for they are always utilized, if not for beverages then as a desktop item. Their utility has no end- from the office to a journey, they can be used just anywhere. While the user sips his brewed coffee, onlookers are checking out your logo on the mug.
4. Durable:
Ceramic mugs being made of ceramic have a higher durability compared to those made of glass. Thus, they will promote your brand as long as they are intact. Moreover, since they are attractive to look at and are durable, the user will not refrain from using them.
5. Practical:
Keeping in mind the utility and other features of promotional ceramic mugs, it wouldn’t be incorrect to say that these are highly practical giveaways that can enhance the brand image besides intensifying the customer-company relationship.
A marketing company that does not consider non-financial rewards of using marketing tools like coffee cups may be missing out on market growth opportunities. On this note, take my advice and present your customers coffee mugs this season, for they are more than a mere money generating machine!