Opt in offers are a vital part of today’s business as they play a crucial role in keeping customers and clientele interested in your business and new products. But first, what is an opt-in offer?
An opt-in offer is when a customer signs up to receive emails and updates about developments in your business. Think about a department store sending customers that have signed up a mass text message telling them about a current sale – that is exactly what an opt-in offer is!
Opt-In offers have a lot of advantages for both businesses and customers. Some of these include:
1. Widespread advertising of new products
2. Low cost because of modern technology – emails can be sent for next to nothing!
3. Easy profit as your customer can often be easily convinced to buy into offers
4. Once most customers ‘opt in’, and if the subscriptions prove to be useful, they will usually not opt out of these updates and this brings guaranteed profits to your business.
You can easily see why so many businesses choose to use opt-in offers, but what makes a good opt-in offer? Customers are so protective about their personal details and are tired of getting hundreds of junk letters in their mailboxes, cellphone inboxes and email inboxes. Businesses need to have attractive opt in offers which make sure that customers will not choose to quit these subscriptions. If customers start getting annoyed with your constant updates, they will opt out and this will make you lose money, so you need to make sure your opt-in offer is a great one!
To have a successful opt in offer, you must:
1. Offer benefits:
For example, you can offer a free course to your customers. Your course can contain text, audio, graphics – even video! Just send your subscribers a link to the web page where your course can be found because unlike e-mail, your website doesn’t put any restrictions on the size of your media!
Once you’ve developed the course, you can use ‘delayed auto responders’ to e-mail it to your subscribers at preset intervals, exposing them to your business and your offer repeatedly. And the best part is you’re contacting them with information they’ve specifically requested, so they can’t complain!
Another popular example of a benefit would be to offer a free e-book about the specific product your business is trying to sell. These do not need to be lengthy; they can be 8-10 pages long but should be well made. These can also be sent from one customer to another, so this is obviously a way of free advertising for your company!
Finally, offer members-only specials such as discounted prices and offers. This will encourage non-members to sign up for your opt-in offer for the free giveaways and discounts!
2. Make your opt in offer interesting:
Offer games, puzzles, crosswords and prizes on your opt-in offer website. This provides some entertainment for your subscribers and will interest them as they have chances to win free giveaways in a fun way!
3. Offer a discussion board for your members on the opt-in offer website:
This will help both you and your members – you can learn which products they prefer and they can have a place to meet each other and talk about everything related to your product.
