Walmart Inc. is looking to add a large video streaming service to its Walmart+ membership program as the retailer amps up its competition with Amazon.com Inc., according to people familiar with the situation.
Walmart
WMT,
executives have held talks in recent weeks to discuss a streaming deal with executives at Walt Disney Co.
DIS,
Comcast Corp.
CMCSA,
and Paramount Global
PARA,
according to some of these people.