Two people stand out as having had a huge impact on the Network Marketing Industry and changing the way business is done. One is today a household name among Network Marketers, Mike Dillard. His book “Magnetic Sponsoring” turned the MLM world upside down and continues to shape our world.
Another man that had a huge impact on MLM as well as a big impact on Mike Dillard, his name is Tracy Biller. He pioneered the widespread use of MLM genealogy leads for recruiting. He still offers some of the finest training and support for the serious network marketer.
MLM Genealogy leads are lists of people that have joined a Network Marketing organization. Generally, these lists are from companies that have gone out of business. The over strategy is ingenious because it is a given that a person interested in making money from home will most likely still be interested. The tactic is simple: call them up and ask if they would be willing to look at your opportunity. Many, many huge downlines have been and are continuing to be built this way.
These are what Mike Dillard would term “opportunity buyers” as they have most likely put up their money to join a program in the past, thus demonstrating that they are serious about building a business.
Mike Dillard took the idea of “opportunity buyers” a step further in his marketing efforts and decided to sell them his book “Magnetic Sponsoring” which taught them to become self-sufficient lead generators and to build their own business rather than a downline for a company. The very act of purchasing the book made them an excellent prospect for his program or for selling other books, courses and training to.
The only flaw most of us find with using MLM Genealogy leads is trying to get our downline members to get on the phone and call the names on the genealogy list. Most people simply do not want to sit on the phone calling strangers.
That is why Mike Dillard’s concept of generating quality leads online became so popular and why it is so effective today.
Most of us would much rather deal with someone that knows our name prior to our calling them. It is a lot easier to have a conversation with someone if they have read your website and your ebook. They feel as though they already know you.
All things considered, it is not hard to understand why calling from MLM Genealogy lists is not as popular as it was a few years ago.
