Tagline Tune-up
admin There were exactly seven of us working out business presentations and elevator pitches during our…
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How to Come Up With a Great Tagline Or Slogan
My clients are always asking how I can up with great slogans. The secret is…
Read MoreWag the Tagline – The Rhetoric of Brand Messaging
The news proclaiming the demise of the tagline has been greatly exaggerated. As a matter…
Read MoreDoes Your Company Tagline Or Company Slogan Pass These Five Crucial Tests?
Judging from the many disastrous slogans that state tourism boards have happily paid tens or…
Read MoreWhat Good is a Tagline?
According to Wikipedia, the definition for the word tagline is: “a variant of a branding…
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