There were exactly seven of us working out business presentations and elevator pitches during our meeting. I like to think of this group as a mastermind where the power of Read more
Tag: Tagline
How to Come Up With a Great Tagline Or Slogan
My clients are always asking how I can up with great slogans. The secret is very simple, have a clear idea of who your key market is and what they Read more
Wag the Tagline – The Rhetoric of Brand Messaging
The news proclaiming the demise of the tagline has been greatly exaggerated. As a matter of fact, the tagline is alive and well – just grossly underappreciated. Admittedly, not all Read more
Does Your Company Tagline Or Company Slogan Pass These Five Crucial Tests?
Judging from the many disastrous slogans that state tourism boards have happily paid tens or hundreds of thousands of dollars for, even marketing professionals often use totally subjective criteria to Read more
What Good is a Tagline?
According to Wikipedia, the definition for the word tagline is: “a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to Read more