Mobile messaging is taking off globally, with a large number of American mobile companies and corporations coming to the party. Predictions for the growth of text messaging volumes by 2010 Read more
Tag: Messaging
The Importance of Brand Messaging for a Successful Website Redesign
I’m sure you’ve landed on someone’s website and felt like something was just… wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked Read more
Wag the Tagline – The Rhetoric of Brand Messaging
The news proclaiming the demise of the tagline has been greatly exaggerated. As a matter of fact, the tagline is alive and well – just grossly underappreciated. Admittedly, not all Read more