Perhaps foreshadowing a bitter Republican presidential primary battle, Donald Trump lashed out at Florida Gov. Ron DeSantis on Thursday, calling him an “average” governor whose political success is owed all Read more
Tag: Loyalty
Twilio’s stock tumbles as quarterly loss, outlook spook investors
Shares of Twilio Inc. tumbled as much as 17% in extended trading Thursday after the customer-engagement technology company reported mixed fiscal third-quarter results that met Wall Street analysts’ forecasts, but a Read more
Guidelines for Selecting The Best Customer Loyalty Program
In the current economy, it is wise for merchants to place as much significance on customer retention as acquisition. It’s common business knowledge that it costs 3 to 5 times Read more
Does the Perceived Quality of the Product Influence the Customer Loyalty
The research objective is to enable the marketers to understand better the parameters that effect the re-purchasing decision, and to evaluate whether the factor of level of involvement influence the Read more
Relationship Between the Brand Strength and Customers’ Loyalty at Different Involvement Levels
One of the first references in the realm of branding was presented by Robinson (1933), who maintained that it is possible to sell to different target audiences a variety of Read more