Brand Identity and Brand Image – Brand Identity Guru
admin It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity…
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The Importance of Brand Strategy
What is a Brand? Put simply, it defines the identity of an organisation, product or…
Read MoreBrand Identity Guru – Is Your Brand Vital?
The world is not waiting for you…or your product or service. Or your firm. Or…
Read MoreDestined to Fail – Study of Brand Launch Failure in Healthcare OTC Category
Master Sun Consulting has done a study of the “Brand Launch Failures in the OTC…
Read MoreBrand Simplicity: As the World Becomes More Complex, Simplicity Reigns Supreme
One of my core branding principles states that the more complex the technology or science,…
Read MoreRelationship Between the Brand Strength and Customers’ Loyalty at Different Involvement Levels
One of the first references in the realm of branding was presented by Robinson (1933),…
Read MoreBuilding a Strong Brand Marriage
If brands are about relationships, why not build a strong brand marriage? I’m not suggesting…
Read MoreBuilding Brand Love for Your Business
Business and Beyond Do you have a colossal, all-encompassing vision for your service or business?…
Read MoreCreating a Brand Identity As an Independent Consultant
Creating a brand identity is an important part of the process of establishing any business.…
Read MoreDon’t Flash a Light On Your Brand Problems
In November of 2013, JP Morgan Bank was in a mess and all over the…
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