Today’s home based business owner is bombarded with claims of getting rich quick and being able to turn a relatively small amount of money into a huge windfall in a small amount of time and while these things are completely possible there is something to say for setting reasonable expectations for your home based business. What does this mean exactly? Well, what it means is that you understand that your own home based business and the success that you achieve will be dependent upon several factors and these factors include, how much experience you have, how many people you know that respect your opinion, how much money you have to build and how confident you are that your business is a good and valuable business for others to have.
These items are not all inclusive of what I am referring to but they should give you a good idea of what I am suggesting here. Now of course you can earn a nice income without having a large advertising budget and you can turn a home based business into a million dollar empire but what you don’t know how to do is make that happen.
There are lots of gurus online that will tell you that you need a system or that you need a program or that you need a funnel. They will tell you that you need a list and all of these methods are valid, all of these methods have worked for people in the past but the question is do they work for everyone? And what’s more important, will they work for you?
I have seen people throw thousands of dollars into the next best thing or the best software, system, even lists only to end of thousands of dollars poorer and I have seen others spend practically nothing and simply use their connections to generate thousands of dollars.
The question I had to ask myself was what made those people so successful? The answer I discovered was very simple, they set reasonable expectations for their home based business based on their own experience and understanding of what they were involved in. They believed that their home based business had value and they made a decision that they were going to build their business with that mindset and not get sucked into all of the added hype.
The reality is hype is going to happen and that is with most home based businesses because hype sells but at the end of the day those that the most successful are the ones that have set reasonable expectations for their home based business.
