For your dynamic online storefront, getting consistent visitors isn’t at all enough. You need to have some deadlock measures to make sure that visitors do not leave without buying anything. Most of the times, retailers online fail to consider the miscellaneous aspect involved in an eCommerce site other than the products for influencing a customer’s decision. It’s not only the products but about also the services associated with the products that motivate online buying decisions. Thus, unlike the brick-and-mortar stores, there is more than one reason that play the role in consumer behaviour. While the website design, searchability, responsiveness of the CTAs, categories, etc. are some of them, this article presents some fail-proof strategies to arrest visitors and get them converted.
Put yourself in your visitor’s shoe
To know what the customers look for when they come to your site, you need to think from their point. Typically, they are of two types: one who knows what to buy and the other group who just look around the site to get something of their interest. While it is essential to cater to both the groups’ expectations, you can do so by making your site’s search feature extremely effective (for the former group to find what they need) and keeping navigation uber simple (for the latter group to find something appropriate).
Present a unique personality for your website
While it can’t be literally possible for retailers to build personalities for the websites, it must be designed and presented with elements that well relates to the brand identity. That is, you need to make sure that every aspect of the site, from logo, names to background colours and fonts, should convey the values as well as distinctions that you want your products to convey.
Grouping all the products together tempts visitors
One way to lure the visitors of an eCommerce site is sorting out all the products together in one place. Visitors don’t get the idea of the range of products just by seeing the home page or categories page. The only way to help them know the sorts of products you have in one category is by keeping each product in proximity to each other. Grouping products also allure the visitors because they act as mere recommendations explaining what goes well with the other.
Streamline the purchase process
If you really do not want your visitors to leave empty-handed then try optimising the entire purchase process, from “Add to Cart” to “Make Payment”. When it is about redirecting the customers to final purchase, then make sure all the stages simple, seamless and free from any obstacle. As a straightforward approach, you need to have few straightforward stages to let the customers add items and purchase them.
Optimise the speed of the site
By speed, it does not only mean load speed of the eCommerce site but also the speed at which visitors scroll over the site. While slower load time can kill your chances of getting visitors, slow speed of site-wide navigation will hurt the chances of conversions. So, you need to take of the both. Optimising images, sliders and proper servers, or reduced use of tags are some common ways to amplify speed.
Not only these. You have many other effective ways to curb any chances of visitors leaving your site. Mobile responsiveness, testimonials or customer reviews, upgrading photo quality, detailed product descriptions, suggestive products names, are some. These strategies compliment well the products offered by the site and provoke visitors to seal their deals instantly.
