NBA begins new season with trio of $5 billion franchises

The NBA will tip off a new season Tuesday night with three franchises worth more than $5 billion. 

Based on Forbes’ most recent list of the most valuable NBA franchises, the New York Knicks lead the pack with a $5.8 billion valuation, a 16% increase from the previous season.

The NBA’s 30 teams head into the season worth an average $2.48 billion — up 13% year-over-year — based on the 2021 list. Forbes has yet to unveil its 2022 rankings.

  • Joe Lacob and Peter Guber’s Golden State Warriors are the second-most valuable in the NBA with a $5.6 billion valuation.

  • The Los Angeles Lakers — owned by a group that includes the Buss Family Trusts, Mark Walter, and Todd Boehly — are the third-most valuable at $5.5 billion.

  • Jerry Reinsdorf’s Chicago Bulls round out the top four with a $3.65 billion valuation, an 11% increase year-over-year. 

A first for the league: All five Christmas Day games will be shown on ABC. Viewers can watch them all on ESPN as well. 

Big Deals

NBA owners also secured a record $1.46 billion in sponsorship deals for the 2021-22 season.

Introduced during the 2017-2018 season, jersey patch deals are projected to bring in more than $225 million this season for the NBA’s 30 teams.

In September 2021, the Lakers secured a five-year jersey patch deal worth more than $100 million with South Korean food line Bibigo, while the Brooklyn Nets landed an agreement with brokerage platform Webull worth roughly $30 million per year.

Read the original article on FrontOfficeSports.com.

Ever wonder what your favorite players have been up to since retiring from the game? Watch the latest episode of Second Acts, a new series from Front Office Sports, here.

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