Place marketing is a relatively new marketing concept that is increasingly becoming the strategy of choice for clients seeking high impact results.
So what is it?
The text book version of this answer goes something like this: place marketing is the strategic promotion of a place or region to satisfy the needs of its target markets. However, in its simplest terms place marketing is the creation of a destination.
It requires taking a more holistic approach to building an identity and marketing that identity. It involves understanding what your target market, or consumers, want on an in depth level. Then building the destination to suit their needs.
Who does it work for?
As the name would suggest, Place Marketing is a highly effective form of marketing for tourism or property professionals.
A good advertising company will have used these principles to achieve visitation and expenditure goals for destinations across the Sunshine Coast and Queensland’s South West.
The same techniques were employed to achieve sales goals for numerous property clients across South East Queensland and extending up to Far North Queensland.
So what is so different about this concept?
It could be argued that many forms of marketing start with the target market in mind. However, what makes this form of marketing so different is its use of marketing as a driving force through every stage of building a destination.
Marketing professionals lead the process of
- Creating a planning group made up of client specialists i.e. developers and architects, and community and council partners.
- Executing an in depth research program that analyzes the target market and competitors.
- Developing a combined vision for the identity of the place or destination
- Creating a strategic Marketing Plan based on research
- Implementing and evaluating the Place Marketing Plan
Place Marketing…. it is new and fresh, so Google Place Marketing Queensland to get more information.
