HEADING TAGS
Header tags play a very important role in on page optimization. Adjusting or even adding Header tags into your website is one of the easiest things you can do to get the most bang for your time! In this article I will quickly go over what Header Tags are and how to best use them.
Note: It is important to first establish what keywords you should be targeting before doing any on page SEO work. Making wild guesses at what proper keywords are is not acceptable.
H1 Tags
You need to use the proper Header tag (H1) optimized for each of your pages. Only one H1 tag per page is recommended. If you have more than one, it doesn’t look very good, and spiders may think you are trying to stuff too much into a H1. Keep the number of words in your H1 tag to the minimum required to attain distinct meaning different from other pages on your site.
-Example Gardening – Petunia, Yellow gardenia flowers
You need to decide, what are the appropriate keyword terms to focus on which you can then put in the H1-H3 tags. For example if your site is about gardening then you will want to use flowers, gardening and related keywords in the heading tags.
Heading Tag Structure
The heading tags H1, H2, etc. provide semantic meaning for your content. You need to use them in hierarchy. Like H1 must come before a H2 and a H2 comes before H3 and so on. There is no limit to the number of headers and levels you can have on a web page, but you may want to keep the number within a reasonable limit to avoid confusion caused to real users. Users will find multiple headings for the same text and they will get confused as to which is the most appropriate ‘heading’ for this text. Ideally, you can have a H1, a H2, and a H3 on the same page with different related keywords in them.
This series is brought to you by a powerful engine optimization software called Ping Kaching.
