The political system is in full swing since we’re months away from electing a new President. Will it be Obama? Will it be Mitt? Who knows? And I could give a flying hooten-nanny.
Why?
Because I can’t think of a single President who’s ever made a significant impact in my life.
(Key word here is significant.)
You could argue this.
But I’d respond, “How in god’s name can you expect the President to get anything done when he’s got to get 400+ yappy knuckleheads in congress to approve something?”
Have you ever tried getting 400+ people to agree on anything?
(Good luck with that…)
But let me not digress because…
We’re here to talk about marketing.
And no doubt about it, the best marketing is political marketing.
Why?
Because it’s crisp. It plays-up benefits. It includes a commanding call-to-action. And because it comes at you again and again and again like an assault rifle spraying bullets at your torso.
Yep…
Political marketing is the best you’ll find.
So no matter what side of the fence you’re on, I suggest you contribute a few dollars to the political yappy-heads you believe-in, which will get you seeded with this sensational marketing.
Mark my words:
Once those yappy-heads get your contact information, your mailbox will bust at the seams with direct mail you can use to promote yourself.
How?
Because you model your marketing after political marketing.
And no doubt now is “THE” time to sharpen your marketing saw by studying yappy-headed politicians.
But wait a minute. What exactly does that mean? It’s simple. When you start to get more political direct mail than a bee hive has honey, you dissect each piece.
And while your beady little eyes are scanning that marketing piece for dear life, ask yourself the following questions:
- What is the headline?
- What is the lead?
- What is the main argument in the direct mail piece?
- What is the call to action?
- What is the guarantee (if there is one)?
- What is the tone of the piece?
- What is the post script asking you to do?
On and on this goes. Keep asking yourself questions. Keep reading, and re-reading the mail piece until you feel like you “own it”.
Once you’re in this state, you then add the pieces you like best (from the political marketing campaign) to your own marketing campaign.
If you like the guarantee… then use that baby.
If you like the lead… then use the lead.
If there’s something about the headline that tickles your fancy… then make use of that.
There’s a gazillion ways to learn from political marketing. But the main thing is to hop on this bandwagon now. Because you won’t be able to beat an election year when it comes to sharpening your direct marketing chops from political direct mail.
