Free online marketing Ideas are plentiful; the difficulty will be in choosing the method that suits you and your time scale. For what you lack in a financial investment for your advertising and promotion for your business you will have to make up for with a time investment. Free online marketing methods generally require time to implement and this is where the majority of marketers and business people fail, due to the fact they don’t schedule time for marketing and they do not plan what they are going to do exactly. As with anything in life your key to success will be your consistency, whatever the method you choose to employ is your preference.
The following are some free online marketing ideas to help you build your business:
1) E-zine publishing – Also known as email marketing, any email address you have collected, store on a central database and start to send valuable information to these people that can help them in their cause. This will help to build rapport with your prospects and help them to see you as an expert in your field. Give value always and every now and then include a call to action. Do not bombard them every day with your sales pitch.
2) Forum marketing – This is a fantastic free online marketing strategy as it allows you to interact with people who are looking for information that revolves around your product or service. Please make sure that you adhere to the etiquette of the forum and do not spam your links all over the forum, this will only see you turfed out. You will have the opportunity to provide a link to your website within your forum signature, if you provide excellent content that actually helps people; you will gain traffic to your site. Another benefit with a forum is that you have the opportunity to instantly brand yourself as an expert within your niche.
3) Writing articles and blogs – Writing is a fantastic method of positioning yourself as a leader in your field. Writing actually carries with it a perceived position of authority in the minds of your prospects. Again you have to provide quality content to people. They are out there on the internet looking for information and they want it for free, so why not give it to them? It is as easy as submitting your written article to an article directory, just like the one you are on now.
4) Social Media – Unless you have been on another planet for the last five years you cannot escape the meteoric rise of social media. Many a business and entrepreneur is cottoning on to the idea of using social media to promote their business. Do not be like the 98% of people who fail with it though. Treat it like a forum, you are interacting with your prospects, yes let them know what you do, but give them value and do not spam your product link at every opportunity, by doing that you will actually turn more prospects away than you attract.
