Every marketing plan needs to include an industry analysis. Why? Because it is of critical importance to understand the industry you operate in, and to identify and track your performance Read more
Month: May 2022
A New Year, New Business Goals?
Many businesses have had to face some serious lessons throughout the last eighteen months or so, often being forced to rethink their strategies in some detail. Quite a few of Read more
Don’t Write That Business Plan!
Stop writing that business plan! You don’t need it. There are only two reasons to go through the hullabaloo of writing a business plan: To raise financing or to go Read more