Everyone wants to make more money with their affiliate marketing program, but it’s not always readily apparent how you can do this. As with all affiliate programs, the key is in reaching the most people for the least investment. Since much of your advertising is online, your investment will mostly consist of the time and effort it takes you to market your affiliate program, not actual money. That’s very good for you since it means you will have almost no overhead costs.
If you’re a member of an affiliate program already, then you’re most likely marketing it (if you’re not, then start! You can’t make money unless you do). The most efficient way to boost your income, then, is to make your marketing more efficient. There are two ways to do this: make your marketing efforts more concentrated, or make your marketing plan broader. Both have their good and bad points.
Most likely, your marketing plan right now involves marketing to some people who have absolutely no interest in what your affiliate program is offering. When it comes to these individuals, your marketing efforts are completely wasted. Therefore, why take the time to advertise to them? If you can narrow your focus to only those individuals who may be interested in what your affiliate offers, your marketing will be more efficient. Ways of doing this include targeting only message boards and online communities associated with the product, writing emails and web page text aimed at that specific community, and even attending events focused in that area. It takes time to find these communities, however.
On the other hand, you can use barrage tactics. This plan takes less research but more overall work in marketing. Instead of attempting to only market to those who may want your affiliate’s product or service, you market to as many people as you can. The idea here is that the more people you reach, the more people will look at your affiliate. This is a numbers game that sometimes pays off. The downside, however, is that more traffic to your affiliate website does not always translate into more sells.
Both tactics can result in more income for you. It’s really a personal preference as to which you use. If you have time to research, then targeting specific individuals may be the better way to go. If, however, you don’t want to put in that much work, you can post information in as many places as possible.
