Are you cutting down on advertising because of the slowdown? You can’t eliminate marketing entirely, so you need to find low-cost advertising solutions. Try article marketing: it’s cost-effective, and the results in increased business can be dramatic.
Here’s how to use article marketing to build your business.
1. Revamp Your Web Site for a Traffic Bonanza
Start with your Web site. Consider that the prospective customers who find you online via your articles will be responding to your resource box: the small ad at the bottom of your articles.
What site pages will you send them to? You’ll get the best results if your visitors find exactly what they need on the page you send them to, so write several resource boxes, and matching landing/ sales pages.
You should also consider setting up a mailing list, so you can capture your visitor’s contact details.
2. Who’s Your Audience? What Keywords Do They Use?
Once your site’s all set for an influx of traffic, do a little thinking, and research. Your site and business have a target audience. Make a list of the needs of your audience, and how your site and business meet those needs. Yes, I know you have all the information in your head — but get it on paper. This information will help any writers you hire to write articles for you. Even if you’re writing the articles, clear thinking and a clear description of your audience’s needs will help you in the writing.
Research keywords. These are words which your target audience uses when they want to find you via the search engines.
3. Create Your First Article Marketing Campaign
Now you’re all set to create your first article marketing campaign.
Decide:
* Which keywords and phrases you will target (one per article);
* How many articles you’ll write;
* How you’ll gauge the success/ failure of this campaign;
* Where, where and how you’ll use the articles. Make a list of article directories you’ll use.
4. One for All and All for One: Integrate Article Marketing Into Your Marketing Plan
Your first campaign is a trial. Once you’ve checked the results, you’ll need to integrate article marketing into your marketing plan.
Here’s an important tip: every article you have online brings you visibility; the results are cumulative.
Get started using article marketing to build your business today.
