Whenever you interact with the advertising world, you will hear the word “copy” used extensively as it represents a sales message that is communicated in an ad or commercial. The people who craft these words these are known as copywriters. And if you have done any research at all about copywriting, then you are no doubt aware that copywriters who write effective messages are paid very handsomely.
In the Internet marketing world, we referred to it as web copy and it is just as important as it is in any other medium. Quite simply, if you can write great copy, then you can write your own ticket as the saying goes. While the online message may differ a little bit from traditional copy, the objectives are exactly the same. We wish to generate sales, leads, customers, and profits from our websites.
Web copywriting is a very exciting profession. Why? Simply because a copywriter can test their craft every single day instantaneously. This has never before been possible with traditional advertising methods. And as online marketers will tell you, budgets are very small especially in the beginning, so if you can learn to write your own copy, then you are way ahead of the game.
Studying good Internet copy is time well spent. It is said that writing in general is actually a craft that can be learned and developed. Many of the great copywriters have actually said this. So how can we learn this great craft? We do it by studying those who have been successful. Whenever you read a sales message, notice which sentences and comments within the message make you feel the notion to take action. You should get in the habit of keeping a list of these influential and persuasive bullets, sentences, and comments. This is by far the best way to learn.
As you read more and more sales letters, then you will become attuned to the different styles and emotions that the messages are invoking. You should also try crafting some of these messages on your own and mimic some of the styles that you have liked and admired. This process is what will make you a great copywriter. And the best part is you do not need to pay to attend an online class or attend a university.
Lastly, you should get into the habit of writing copy with every type of message that you craft. Do it with your e-mails, with your Twitter tweets, with your Facebook posts, and virtually everywhere you are generating messages. Take a rough measure as to what works and what doesn’t. After a few months of doing these things you will become quite fluent in copywriting.
