Searching for an effective but cost effective marketing option for your online business? What if I told you that there is a highly effective, but completely free marketing resource available? Unbelievable as it may sound ezines are a powerful promotional tool that can create awareness for your business.
Here are 2 killer ways to rope in the huge benefits of ezine publishing for your online business:
1. Resource Box is a must
Whenever you write an article that needs to be submitted on the ezines, a resource box is mandatory. Resource box is not just as simple as writing your name. You must think before creating an effective and result-oriented resource box. The information in the resource box can be broken into – brief author info, reference to author’s expertise or field of interest, and a link to the author’s site (this is the most important part).
2. Submitting Articles to Article Directories
What’s the single MOST Important reason for promoting your website? Generating more traffic to your website – right? Authoring an article helps you in this process. But is writing an informative article related to your business enough? NO! You need to submit the article to popular article directories so that you get the maximum exposure and widest circulation possible for it. Article directories offer you excellent results as anyone can republish your article without changing the content as well as include your resource box (including the backlink). Translating it into simple language, when you submit your article to article directories you are opening up millions of possibilities (visitors) with a one-way back link enhancing your availability on search engine searches.
