Airlines that provide low-cost tickets to attract customers must at the same time provide high quality service to keep their customers. The company that has dissatisfied customers will not be successful.
How does a company attract consumers? Low prices are almost always appealing to customers and in today’s economic climate affordable pricing is especially important. Therefore airlines are currently appealing to customers with low prices to ensure their own success.
Cheap Flights
Budget airfares are the main attraction of airlines that are devoted to attracting the cost-conscious traveler. Such airlines have based their business on luring customers from competing airlines that feature higher prices.
As the airlines that are based on low airfares have expanded they have challenged the other airlines. The competing airlines have responded to this challenge by lowering their airfares as well.
Airfare Wars
The result of the competition has been an unprecedented decrease in ticket prices as the airlines fight to win over customers. Since many customers base their decision of airline travel on the cost of the ticket, the airline with the lowest cost often wins the customer.
Although some passengers travel for business and must meet deadlines, many other customers do not have such time constraints and will adjust their travel needs to take advantage of cheap flight and lower fares.
The willingness of customers to adjust their schedules to take lower cost flights and to forego amenities has helped the airlines providing such flights to prosper and become successful.
Bargain Airline
Many of the lower-cost airlines began challenging higher cost major airlines in the 1970’s. The low-cost airlines didn’t offer some of the services and extra conveniences that the more expensive airlines offered, so they depended on cheap flights.
The idea of providing no-frills flights appealed to enough consumers to make the new low-cost airlines a success. Customer who didn’t mind the lack of in-flight movies or first-class seating began to frequent these carriers.
Pleasing the Customer
Eventually, the low-cost airlines achieved success and began siphoning business from the more expensive airlines. By meeting the needs of customers with limited finances, the new low-cost airlines profited and challenged other airlines.
Recognizing the success of low-cost cheap flights in the United States led other countries to apply the same formula for success. Low-cost airlines began to develop in other countries.
Low Airfares around the World
Britain, Japan, and Canada are just a few of the countries where low-cost airlines that provide air travel at low cost are beginning to rival larger companies that formerly dominated the industry.
Good service at a reasonable cost is a business concept that has led to the success of many companies and enterprising business owners. This concept has developed successful airlines as well.
Success in business is sometimes as simple as pleasing the customer. The airline industry has recognized that cheap flights please the customer and that this simple business structure appeals to customers worldwide.
Airlines and Low Airfares
Airlines that are based on providing low airfares to customers are forcing other airlines to recognize the appeal of lower pricing and respond to the challenge of providing quality service at lower prices.
Cheap flights don’t equate to compromised service or safety. An airline can provide cheap, affordable flights while maintaining a high standard of service. The continued patronage of low-budget airline demonstrates consumer satisfaction with service equates with successful airline businesses.
Quality and Price
All airline carriers are cognizant of ticket prices and the markets and consumer reaction indicate that lowering prices attracts customers. As long as service is efficient and safe, customers will take advantage of lower prices and appreciate the value.
