Elon Musk to Twitter staff: There will be ‘difficult times’ ahead, so get back to the office

Tesla Inc. stock is looking at an 8% loss for the week, underperforming the broader stock market and auto peers as Chief Executive Elon Musk finished another roller-coaster week at the helm of Twitter Inc.

Tesla
TSLA,
+0.17%

stock on Monday fell under $200 for the first time since June 2021, and on Wednesday to its lowest in nearly two years.

See also: Tesla stock removed from Wedbush’s Best Ideas list over Twitter debacle; deal is an ‘agonizing cycle for investors to navigate’

The stock has recovered ground in the last two sessions, up nearly 8% in the period, but remains under $200 on Friday.

The S&P 500 index
SPX,
+0.28%

has gained more than 5% this week, with General Motors Co.
GM,
+3.43%

and Ford Motor Co.
F,
+1.98%

looking at advances of more than 5% and 7% respectively.

Earlier in the week, a Kelley Blue Book survey focused on car shopping said that Tesla fell to sixth from fifth in the rankings of most-shopped luxury brands.

Twelve percent of all luxury shoppers considered a Tesla, down 3 percentage points, in the third quarter, Kelley Blue Book said. That was the largest quarter-on-quarter loss for any luxury brand, it said.

“Intensifying competition from other automakers now offering electric vehicles, price hikes and lack of new products when the market is being barraged with new EVs may be causes of Tesla’s cool down,” the organization said.

“CEO Elon Musk’s controversial $44-billion acquisition of Twitter and provocative political comments may also have contributed to Tesla’s drop.”

Related: Rivian shows ‘improvement’ but Wall Street remains cautious on the stock

In the middle of an erratic week in command of Twitter, which included launching and nixing features and seeing more key employees leave, Musk told Twitter employees he had sold Tesla shares to fund the deal and “save” the social-media company.

Read also: Elon Musk says Twitter bankruptcy ‘not out of the question’ as more top execs leave: reports

Filings related to the first of the sales showed earlier this week that Musk has so far sold about $3.95 billion worth of Tesla shares.

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