Using Stock Images
It is alright to use stock images however, designers should use them sparingly. When they use a lot of stock photos, their project could look unprofessional and even cheap at times. In addition, there are many stock images that can be recognized right away by viewers since they see them all the time.
For instance, imagine a packaging design that has a stock image. Consumers will probably not buy this product since they would think that the product’s quality may be just as inferior at its design.
Spelling
While graphic designing and writing are two very different professions, it does not necessarily mean that graphic designers are excused to misspell words.
They may think that they can just run a quick spell check and this is good enough but a lot of spell check systems can overlook graphic design mistakes. As an advice, designers should pay close attention to details and go over their project before having it printed.
As an example, when leaflets are distributed as part of an ad campaign, there should be minimal spelling mistakes if any, in the text. Otherwise, this will fail. Customers are often unforgiving when it comes to such mistakes. They may not mind the business at all since spelling mistakes show a lack of professionalism.
Kerning Fonts
Most people are not familiar with the term kerning though it is simple to underhand. This is a typography process, where the spacing between letters/characters is automatically or manually adjusted.
Kerning is crucial in certain situations since when space is adjusted been letters/characters, this makes wording legible and easier on the eyes. However, when kerning is misused and not paid close attention to, this can lead to major problems such as misinterpretation and damage to a design’s continuity.
Grammar Issues
Aside from spelling mistakes, designers should see to it that the project comes with the correct grammar. Misused punctuation marks like a comma may appear to be a minor issue but a small error such as that will let a lot of people ignore the whole project.
Designing For Themselves
Lastly, designers should keep in mind that they are designing for their clients. No matter whom they are working with or what they are working on, it is imperative that they follow the instructions of their clients and not make changes just because these make it look a lot better.
As the saying goes, customers are always right and since they pay for creating their graphic design, it is the job of designers to help them accomplish their goal.
