Is it any wonder that “Mompreneurs” are seeing so much success in both their personal and professional lives? Women have the innate ability to juggle many tasks, which is why so many women and stay-at-home moms are starting up their own small businesses and developing “second careers.” Small businesses and industrious women go hand-in-hand and Mompreneurs are on the rise in 2011. According to Entrepreneur.com, a mompreneur is a “female business owner who is actively balancing the role of mom and the role of entrepreneur.” Sounds like a second career to me!
According to Entrepreneur.com, a mompreneur is a “female business owner who is actively balancing the role of mom and the role of entrepreneur.” No small feat, as any mother with children will tell you! And yet, moms still keep coming up with the time and innovations needed to keep them on the cutting edge of the business world.
The current economic downturn has opened the door to a second career for many enterprising women. In fact, small women-owned home-based businesses skyrocketed in the past couple of years. Women are starting small businesses at twice the rate of men. Moms have a great pulse on needs and wants of society. Some successful mompreneurs emerge because of a niche that needs filling and some mompreneurs are created because they have a great and timely product or idea. Most small work-from-home businesses can be started with a fairly small initial cash outlay. This is appealing for a number of reasons, but generally speaking, the smaller the investment, the more willing a woman will be to assume the inherent risk associated with starting any business.
Social media sites for women and by women are rapidly becoming great business models. Women are nurturers, they talk, they connect, they offer support. Setting up a successful website with loyal followers can lead to a great opportunity for you to make money. If your site is popular enough, you can solicit advertisers and make money by charging them to advertise on your website.
All it takes to be the next successful mompreneur in 2011 is a great idea or product, and your ability to promote it. Great ad campaigns target moms! Can you imagine Tide laundry detergent being the successful product it is if moms weren’t the ones doing the laundry? If you have a great idea or product you want to promote, there are websites designed specifically by women for networking, and these sites can assist with the launching of ideas of women who want to start their own companies. The whole business of women in business is growing exponentially, thanks to the impact of mompreneurs of the business world.
The future of small home-based business is in the hands of the woman who wants to develop her second career, work from home and balance home and family with the ability to earn some money. The work from home business model has been successful for years, and it appears that this phenomenon is on the rise. Women want to earn extra cash, work from home, develop secondary incomes, and stay at home with their kids and families, and they are doing it and doing it well!
