A small business press release can bring focused attention to your business. This is only true if you do it correctly.
Let’s look closer at six useful tips to improve your press release writing and get the attention you need for your business.
1. Capture your readers attention by writing a good headline. When your headline grabs the attention of the reader you will increase the number of people reading it.
The headline should be written from a benefits point of view. To get your main point across condense it and use as few words as possible.
2. Include your most important information in your first paragraph. Initially people only glance at the first couple of sentences.
To get them to read all the way to the bottom you want to include your important information at the beginning to increase their interest.
3. Your press release is not an ad. This is not the time for you to be trying to sell products.
It should contain newsworthy information that you are delivering straight to your readers. You are not writing a sales letter so avoid sounding like one.
You do want it to be interesting. It is o.k. to add humor when appropriate.
4. Be factual. Do not stretch the truth. Only include information that could be verified by a reader.
Be sure and include your sources if you are adding researched information.
5. Proof read to catch any errors. Look closely for any grammar or spelling errors you can correct.
Because your press release reflects directly on your business be professional in how you write it!
6. Promote your press release. The Internet makes this easy to do.
Prweb.com has been around for many years and has a variety of packages you can purchase. There are also free websites you can start with to get your feet wet.
You can also use off line publishing sites to reach an even larger audience. PR News Wire reaches a large audience but you can narrow it down.
When done correctly a press release can be very beneficial to your small business. It is a great way to increase traffic to your website or helped make the phone ring.
You can improve your credibility with a well written one. There are various price ranges you can choose from, including a free press release for your small business!
