Two reports were recently released by the digital imaging authority Lyra Research that detailed information about an analysis and forecast data for the market in the area of digital imaging supplies. The findings that were published in these reports from Lyra utilize findings that were originally published in the first-half of 2011 Hard Copy Supplies Advisory Service Forecast 360. The two reports are the Worldwide Laser Toner Cartridge Forecast 2008-2015 and the Desktop Ink Jet Cartridge Forecast 2008-2015.
The Worldwide Laser Toner Cartridge Forecast, 2008-2015 explains how the bottom out occurred in the laser printer market. Sales will continue to grow in prospective markets and pick back up in the year 2011. This growth in hardware sales will cause a significant boom in the demand for those who need to get a laser toner cartridge. The change is also expected to expand to color output devices and cartridge shipment with the ability to handle print jobs that have high-volume needs. The overall increase is expected to grow from 379 million per year in 2010 up to 445 million in 2015, with the largest growth in Asia Pacific and Latin America.
The Worldwide Desktop Ink Jet Cartridge Forecast, 2008-2015 takes a look at the past two years and how the ink cartridge market has been impacted by the recession. Reasons for this include using WiFi networks, different printing habits of computer users and utilization of screen based devices. The shipments are expected to grow, especially as users gravitate away from printers that use tricolor cartridges and select higher-quality ones that require an individual ink cartridge for each color. The prices of the cartridges are expected to fall, but the revenue will rise with the increase in sales from #29 billion in 2010 up to $33 billion in 2015. The largest increase in sales will be similar to the laser toner predictions, with the largest growth in Latin America and Asia Pacific and smaller growth occurring in Europe and the United States.
The recession was able to impact the ink cartridge market just like it did with many other markets. Larry Jamieson, a senior analyst at Lyra Research, also noted that other changes including “changes in printer-user habits, resulting from forces such as MPS engagements, WiFi networks, and greater use of mobile devices and screen-based applications” contribute to the changes in the market and predictions. It doesn’t mean that the market is completely dead, and the reports show that expectations for the imaging supplies market will lean towards a modest but steady growth rate fueled by the general shift of consumers towards color output devices.
