If you hope to be in the hot dog business for the long term then you should start to build a strong brand right from day one. A brand will help you to build a strong reputation. Eventually people will see your stands and know that they can expect a great hot dog and first class service. One of keys to building a strong brand is having a name that is memorable and appropriate.
Below we have set out some points to consider if you want to find the best hot dog stand names for your business.
State the Obvious
People will read your name and immediately they will make a judgment about what kind of business you have. If you confuse them then they may walk on by or waste your time by coming up and inquiring about a product that you don’t sell. So you may as well make it obvious by using the word ‘hot dogs’ in your name or at least in an accompanying slogan. And if you sell a specific style of hot dog, such as a ‘New York’ dog then you may consider making this clear as well.
Develop a List of Words
A good way to put together a name is to compile a list of words and then match pairs of words together to see how they sound. You might use words that relate to your area, your style of products, product taste, your family or your high standard of service.
A Funny or Serious Name
Funny hot dog stand names work really well and they can make your business stand out above other vendors. However, you should be sure that you name is not at all offensive to anyone. Likewise it should be appealing to all segments of your market, so keep it clean and avoid any vulgarity.
A Name to Remember
A great name will be short, easy to pronounce and memorable. Ask some friends to go over some of your name selections and see what they think. Take note of how they pronounce words. Ask them which ones they could remember a few days later to see which ones stick out in the mind the most.
Legal Considerations
A unique name will help you to stick out in the market but this is not the only reason why you need an original name. To be sure that you avoid the legal implications of using a name that is already the intellectual property of another business you should carry out a thorough name search. This can be done by searching the names database at your local city or county clerk’s office. Also check online to see which other businesses have similar names.
Future Plans
Don’t let your choice of name for your hot dog stand business limit your future choices at all. One thing that you should do is check if there are any suitable domain names available. Register the key domains to protect them as you may want to develop a website at some time in the future.
A Name that Will Last
The last thing that you want to have to do is change your hot dog business name further down the road. For this reason you want to come up with something that works well now and will continue to be appropriate in the years to come.
Above all, you as the owner of the business must love the name. It should make you feel proud to be in the hot dog business and it should help to motivate you to turn your business into something much bigger.
