Using lead capture pages is a unique way of advertising that allows you to build a list of potential customers and ultimately business builders for your business opportunity. If you are not using your own lead capture pages, then you will not only be missing out on 5 powerful benefits to help build your business but you will probably never make a dime on the Internet.
What are the five powerful benefits of lead capture pages? They are listed for you below.
1. They serve as a mini-sales letter. They identify a specific target market, have a powerful headline and enumerate a few key benefits that your product or information offers your prospect. All of this is designed to wet the appetite of those who visit your lead capture page so that they will want to find out more information.
2. They function as a sorter. Either people will opt-in to receive your information and offer or they will leave without doing so. Therefore, they help sort out the suspects leaving you with potential prospects.
3. They collect contact information. They allow you to get hold of the names and email addresses of people interested in the product or service that you are offering. This is foundational to having an online business. Without a responsive list of subscribers who have agreed to receive your offers and send you money you do not have an online business.
4. They enable follow-up. Lead capture pages coupled with an autoresponder permit you to follow-up automatically with potential customers. It is the follow-up that gives you the ability to establish a relationship with your opt-in subscribers. This is accomplished by providing your subscribers with relevant information that addresses their needs, which, of course, your service or product provides a solution.
5. They brand YOU not the guru or company. People will not join your MLM or network marketing business because of the replicated website of the guru or company with which you have aligned yourself. They are going to join because of you. Why? It is because people join people they know, trust and believe will add value to their effort to make money online. Lead capture pages allow you to brand yourself. They give your subscribers an opportunity to get to know you, especially if you enhance your site by using Web 2.0 video technology on your follow-up campaigns.
Using lead capture pages is the only way to create a responsive list of subscribers who have agreed to receive your offers and send you money. If you are not enjoying these 5 powerful benefits of lead capture pages, then you do not have an online business and you will probably never make a dime on the Internet.