The most effective way to promote your site without disposing of a large publicity and marketing budget is article marketing. Period. It has become the most commonly used method for the cheap promotion of web businesses and home businesses too. When done properly, article marketing will get a site properly indexed and ranked by Google as well as other search engines speedily.
This is what site owners seek, because a good site ranking will attract visitors in droves without having to spend money on advertising campaigns. These can become quite expensive, so finding potential customers to sample your displayed products through online advertising can cut deeply into your profit margins.
Internet marketing gives business owners the opportunity to target their chosen audience, while often receiving instant results. To accomplish your goals in the field of internet marketing, you must first familiarize yourself with general promotional and marketing facts.
Copywriting: content is king.
Copywriting is the cornerstone of any customer driven website and it’s importance can’t be emphasised enough. As things stand today, if you have no way of generating “traffic”, that is, if no visitors come to your site, your Internet business is non-existent. Some very large companies are perfectly able to buy large amounts of visitors with advertising. Either they do this through ads on sites that already have traffic and they “piggy back” ride this flow to divert visitors to their own site, or they buy “pay per click” campaigns with giants like Google, MSN and Yahoo. Most do both.
But if you are on a shoe string budget, copy catting is the next best thing to do. Why re-invent the wheel? Go to the successful sites, visit them and milk them for all they’re worth. Keep in mind though, that there are a few ground rules to honor. Google will not reward blatant copying as they can “see” duplicate content and there are copyright laws that might cause infringement issues if you don’t play your cards right. You do not want to start receiving calls and mail from copyright infringement lawyers.
Originality: it will get you noticed and trusted.
Demonstrate that you are willing to go the extra mile when it comes to content creation by doing something that others don’t do. Being innovative is often a key ingredient to online success. This will help establish your reputation on a solid foundation. It is about creating trust between you and your customers. If they do not feel comfortable giving you their personal information, they will not buy from you either.
Once you do have that trust, you will find that you will be able to build a strong list of people you can regularly update on new offers. This will create a repeat business structure and will ensure long term profitability. Finding the right balance between too much originality and utter boredom will require some risk taking and organized split testing. In the end, if you do it right, your business will flourish.
